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We help businesses leverage proven marketing systems to get dramatic growth in their business.
4 Key Marketing Systems
We've found that every business has four key marketing systems that need to optimized in order to grow consistently and get the most value from marketing investments.
Unfortunately, most businesses don’t consciously develop, and sometimes completely neglect marketing.
To know how well your current marketing is working for you, ask yourself the following questions:
Put these 4 marketing systems in place and maximize the growth of your business.
Manage & Grow Your Reputation
It's never been easier for potential customers to find out what others think about your business.
As you know, nowadays people search online before they buy. We know that people put a lot of stock in what they read online. In fact, studies show that 74 percent of U.S. consumers choose to do business based on online feedback—even when it’s from total strangers!
This probably isn’t anything new to you, and there’s a decent chance that, like most of the business I talk to, you are not very pleased about some of the things people have written about your business!
But reputation is much more comprehensive than just reviews. Your reputation is established by factors like you website load speed, if your site is mobile optimized, are you easy to reach and get a response from, and are you active on social media and publishing content.
As I’m sure you recognize, these are all factors that impact how you personally think about the businesses you buy from, and it’s how today’s consumers are now evaluating yours as well.
Turn a Customer into a Repeat Customer
Once you've done all of the hard work of getting a customer, you need to make sure to maximize the lifetime value, or LTV of that customer.
And that means increasing the dollar value of each transaction or by increasing the frequency that customers buy, either by offering add-on services or upsells or cross-sells (McDonald’s is the classic example: ‘Do you want fries with that?’ ‘Do you want to supersize your order?’), or by simply making sure that you’re following up.
As they say, ‘the fortune is in the follow up’. Just about every business is sitting on a goldmine of customers that they’ve previously done business with - and that would likely gladly do business with you again - but you’ve simply lost touch.
These days there are so many cost effective and trackable ways to follow up and bring customers back to your business - from email newsletters, to sms campaigns, to retargeting ads - that we can utilize to make sure your maximizing each opportunity.
Those first two systems are really the foundation of success for every business: building and protecting your reputation, and making the most of every customer opportunity.
Reach New Customers
Once those systems are in place, a business can focus on expansion, which is why the next two systems are designed to accelerate growth.
A business that wants to grow needs to make sure that more people know about it today than did yesterday. If you’re not meeting new people and telling them about your product or service, you’re not developing a pipeline of potential new customers and you are going to see fewer sales in the future as a result.
Most businesses are passive about this - meaning they are hoping that referrals and word-of-mouth will do the trick. We like to say that ‘hope is not a strategy’, so we recommend a more proactive approach to getting your business more visibility that includes paid advertising and making strategically-designed offers to bring in new customers.
Stay in Front of Customers
Finally, the reality is, no matter how good of a job you do with those three systems we just discussed, the far majority of prospects won’t do business with you the first time they land on your website or hear your name.
Which brings us to the fourth R - Retargeting.
There is an old ‘Rule of 7’ in marketing that says that a consumer needs an average of seven impressions before a prospect remembers your business and is likely to take some sort of action.
But that rule was created decades ago when we saw an average of 500 ads each day. That number has increased over 10X now, so it’s safe to say that the ‘Rule of 7’ probably needs to get bumped up as well.
Regardless of what that specific number is, we know we need to stay in front of prospects!
Retargeting allows us to make sure that the prospects that have already demonstrated some degree of interest in doing business with you - they already visited your site - are going to continue to see your business over and over again by showing them ads over time.
Because these ads are directed at warm prospects, it’s the highest ROI advertising you’ll ever do.
Maximize Your Marketing
How do you think your business is doing at optimizing all four of them?
Maximizing any one of these four marketing areas can lead to 25 percent growth at your business, and maximizing all four gets a compounding effect, helping your business really get explosive growth.
Do you see how having the marketing systems in place and optimized could maximize the growth of your business?
Schedule a call with Standout Fast to start maximizing your marketing!