How to Affect User Behavior to Increase Your Local Rankings
According to Google's API leak, users' interactions and engagement with your Google Business Profile are major ranking factors.
One of the ways to increase GBP engagement is to have a populated and diverse Photos section. Below is a checklist to help you make your GBP Photos as engaging as possible and boost your Profile's rankings.
GBP Photos Checklist
1Exterior photos
Storefront, street sign, window display, street address, parking, accessibility features, etc.
2Interior photos
Premises, aisles, shelves, inventory, amenities, staff, departments, interior signage, etc.
3Staff at work
Staff vehicles, staff in uniform, staff at work in the field representing each of your core services.
4Before-and-after photos
Completed projects, shown side by side.
5Seasonal photos
Displays, events, special offers, grounds, etc.
6Legible menus
7Legible customer service signage and policies
8Promotional assets
Sales, deals, and offers presented with visual appeal.
9Awards, trophies, plaques, degrees, etc.
10Reviews and testimonials
Presented with visual appeal.
11Photos with text
Calls-to-action or other persuasive information to increase engagement and conversions.
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We handle local SEO and Google Business Profile management for businesses across Salisbury and the Eastern Shore.